Convertium - Chinese New Year 2022
For Convertium’s 2022 Chinese New Year celebration, I created a vibrant six-part illustration series celebrating the unique strengths of each department, from project management to UX and marketing. Each illustration drew on cultural symbolism, auspicious sayings, and the tiger’s qualities of strength and courage to express both festive positivity and team identity. Starting from concept brainstorming through to refined execution, I ensured the set was visually cohesive, culturally resonant, and aligned with company values. The project not only strengthened Convertium’s innovative brand culture but also reinforced unity and team pride through richly symbolic, purpose-driven storytelling.
Client
Convertium
Year
2022
Every Spin A Win
Alongside the department illustrations, I contributed to Convertium’s 2022 CNY campaign EDM by designing a playful jackpot machine filled with auspicious sayings—like a digital fortune cookie. The interactive element was designed to convey luck and prosperity, reinforcing the festive theme while engaging recipients with a sense of joy and delight. The animation emphasized the “sure win” spirit of the season, ensuring that no matter the spin, users received a positive and uplifting message. This touch of interactivity complemented the illustrative series, creating a holistic and celebratory campaign experience.