Black-and-white portrait of a young woman with light-colored, shoulder-length hair, wearing a black turtleneck, looking at the camera with a neutral expression.

About me

Hi, I’m Beverly — an illustrator and designer who loves bringing stories to life, whether I’m designing a campaign, shaping a digital product, or sketching strange little creatures after midnight. I have 6+ years of experience across branding, editorial design, and character-driven illustration, collaborating with brands like the Economic Development Board, Tiger Brokers, Make Up For Ever (LVMH), and WellPet.

At Convertium, I designed Out Of Home ads for Tiger Brokers that greeted thousands of MRT commuters daily, created illustrations that helped Income Insurance communicate complex financial topics more humanely, and supported Make Up For Ever’s APAC brand.com and campaign microsites — contributing to a 20% increase in time-on-page during launch periods.

Previously at Protocol, I worked on social-led campaigns and animation styleframes, including giga’s #DitchYourGlitch launch, which boosted social engagement by over 200% and secured a Marketing Excellence Award.

Before agency life, I was a tattoo artist — a crash course in creative problem-solving, aesthetic judgment, and working closely with people to turn ideas into something that stays with them. Literally.

Outside of work, I run long-form TTRPG campaigns and dive into MMORPGs, where I get my fix of lore, worldbuilding, and questionable NPC decisions. I’m happiest when design feels a little bit magical, a little bit strange, and very human.

If you need a designer who can blend imagination with strategy (and who thrives on collaborative, slightly chaotic creative energy), let’s make something great together..

Work experience

  • Contracted through Outlier as an independent contributor supporting AI model training and evaluation initiatives.

    • Specialized in multimodal reasoning, interaction quality, and generative model behavior.

    • Reviewed and refined 10,000+ data points across visual, written, and UX-related datasets.

    • Helped improve output accuracy and reduce labeling inconsistencies on complex creative tasks.

    • Provided written quality assessments and documentation to inform ongoing model refinement.

  • UI/Web Designer

    • Drove a measurable uplift in e-commerce performance by leading the design of 6+ product microsites and regional campaigns for a global cosmetics brand under LVMH across 5 APAC markets.

    • Increased user engagement by over 20% by translating complex financial data into 10+ clear and accessible infographics for a major national insurer (serving 2M+ policyholders).

    • Boosted user retention by 15% and average session duration by 30% by architecting the UI for a hospitality tech startup's brand site, integrating live API data using Figma.

    • Reduced design-to-development handoff time by 25% by implementing a streamlined workflow for delivering pixel-perfect responsive designs within a fast-paced Agile environment.

  • Digital Designer

    • Achieved a 4x engagement rate and 5x CPM performance by spearheading the visual strategy for an award-winning campaign for a major telecommunications client.

    • Increased social media reach by over 300% for international beauty and wellness brands by engineering high-impact animated content and video assets using AfterEffects.

    • Improved creative asset delivery speed by 30% by creating a streamlined production workflow for all paid, owned, and social media channels under tight deadlines.

  • Graphic Designer

    • Accelerated project delivery by 20% by producing streamlined storyboards and illustrated scenes that cut client feedback and revision cycles.

    • Increased audience comprehension by an estimated 30% for a national public education campaign by delivering a simplified and approachable art direction using Adobe Illustrator.

    • Managed the on-time delivery of all visual assets and styleframes across 4+ concurrent, high-stakes animation projects for government and commercial clients.

  •  Custom Illustrator & Design Consultant

    • Achieved a 99% client satisfaction rate across 200+ high-stakes, bespoke design consultations, translating ambiguous client visions into flawless, permanent executions.

    • Drove a 40% repeat business and referral rate by pioneering a personalized client management process, directly boosting studio revenue and brand loyalty.

  • Graphic Designer

    • Drove a 25% increase in online sales and brand visibility by creating and art directing all digital campaign visuals and product photography for 80+ luxury items.