Infographics for Income Insurance

 I created a series of illustrated infographics designed to address the sensitive topics of cancer care and insurance claims with empathy and clarity. My goal was to transform complex, weighty subjects into approachable visuals that would resonate with individuals seeking both information and support.

Working within Income Insurance’s brand guidelines, I carefully applied color palettes and design principles to ensure each infographic conveyed crucial information while reflecting a tone of compassionate care. Through thoughtful illustration, I aimed to foster reassurance and understanding, making difficult topics more accessible for the audience.

This project strengthened my skills in blending graphic design with illustration to create engaging, brand-aligned visuals. Collaborating with the marketing team, I helped shape messaging that prioritized empathy, underscoring my commitment to delivering impactful content that connects with users on a meaningful level.

I have done over 15 of these on Income Insurance’s website, but the best examples of such infographics may viewed here and here.