Convertium’s Chameleon Mascot
I created a chameleon mascot illustration for Convertium to visually embody the brand’s adaptability and versatility in the ever-changing digital landscape. The illustration captured the company’s playful yet professional essence, with the chameleon symbolizing the ability to evolve and respond to diverse client needs.
Initially, the design focused on a lighthearted and polished tone, reflecting Convertium’s commitment to creativity and professionalism. However, after receiving client feedback requesting a more graphic and grungy aesthetic, I embraced the challenge to revise the concept. I incorporated bold spot colors and dynamic textures, transforming the illustration into a striking visual that retained its character while resonating more deeply with the target audience.
This project not only showcased my strengths in character design and branding but also demonstrated my ability to pivot and adapt based on client input. By merging creative vision with practical feedback, I delivered an illustration that aligned with the evolving identity of the brand, highlighting my commitment to producing engaging, trend-aware visuals that effectively communicate a brand’s core values.
Client
Convertium
Year
2023
initial sketches
The first iteration of the chameleon mascot emphasized a polished and lighthearted tone, using smooth forms and clean detailing to reflect Convertium’s approachable yet professional identity. The design aimed to position the chameleon as a versatile, playful character that symbolized adaptability in the fast-evolving digital landscape. This sketch served as a foundation to capture the brand’s core values while exploring character-driven storytelling in a modern, illustrative style.
refined after feedback
Following client feedback requesting a stronger, more graphic aesthetic, I revisited the design and reimagined the chameleon with bold spot colors, textured surfaces, and a more expressive edge. This refined version shifted toward a grungier and impactful tone, resonating more deeply with the target audience while still retaining the mascot’s playful essence. The revision highlighted my ability to pivot quickly, balancing creative vision with practical input to produce a visually compelling and brand-aligned final illustration.