Retail-Ready Visual System for Whimzees

Strengthening Shelf Presence

Crafted a locally resonant visual identity to support Whimzees’ expansion into the Singapore market. I developed a campaign key visual that anchored all touchpoints — from brochures and trade posters to in-store displays like hang-sells, wobblers, shelf endcaps, and standees — ensuring a cohesive and recognisable presence across retail environments.

To support distributors and maintain brand integrity at scale, I built a detailed style guide that adapted Whimzees’ global identity for regional needs. Through thoughtful layout, colour strategy, and playful visual storytelling, this work strengthened product visibility, improved shelf recognition, and provided a clear framework that simplified rollout for partner stores.