Make Up For Ever
— Campaign Microsites

Localising global beauty launches into campaign microsites tailored for APAC markets

Make Up For Ever, a global beauty brand under LVMH, needed campaign microsites for product launches like HD Skin Foundation, Rouge Artist Lipstick, and Twist & Light. These sites had to mirror global visuals while aligning with APAC’s unique e-commerce and language needs.

  • A campaign-specific digital hub for each product launch that could highlight key product claims, storytelling, and usage while staying faithful to global brand rules.

  • Designed full microsite layouts using global assets; created regional adaptations for visual hierarchy, copy placement, product storytelling, and market needs.

  • A series of polished, on-brand microsites used to support APAC product launches, improving clarity, campaign cohesion, and digital engagement across markets.

The Story

The concept was to distill the energy of professional makeup artistry into a clean, modular digital experience. Each microsite adopted the hero focus of its product—complexion, precision, or color—while staying consistent with MUFE’s visual identity.

The site was designed on a 12-column grid, ensuring flexibility across campaign modules
and responsive layouts. On mobile, this condensed to a 4-column structure for clarity
and visual balance.

I developed final UI layouts, adjusted campaign typography, and optimized image treatments for web delivery. Collaborating with front-end developers, I ensured each microsite was aligned to Shopify e-commerce requirements and brand system constraints.

Each launch included full asset preparation—banners, icons, and EDM visuals—resulting in faster developer handoff and consistent multi-channel integration.

The Result:

Campaign microsites that brought Make Up For Ever’s product stories to life, engaging audiences across APAC with clarity and flair.

The campaign series successfully unified MUFE’s digital presence across APAC. With optimized layouts and visuals, regional campaign launches saw a 20% increase in clickthrough rates and a 25% improvement in rollout efficiency.

These microsites now serve as reusable templates for new product campaigns, balancing luxury storytelling with operational scalability.

Pictured: HD Skin Setting Powder’s Campaign Microsite, built on the same template.

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